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Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Jaguar XJ_e PHEV Plug-in Hybrid wins RAC Awards

The Jaguar XJ_e PHEV plug-in hybrid has won the RAC ‘Most Energy Efficient Luxury Car Prototype’ and ‘Technical Panel’s Award of Merit’. This year, Jaguar rolled out its experimental hybrid XJ – the Jaguar XJ_e, which we saw at this year’s Goodwood Festival of Speed – which managed to win the award for ‘Most Energy Efficient Luxury Car Prototype’ and also grabbed the Technical Panel’s ‘Award of Merit’ for its clever tech and frugal transit. Jaguar entered three XJ_e PHEV experimental cars in to the FCC, which managed to do the Brighton to London run on just 1.2 litres of petrol and 11kWh of electricity which adds up to an mpg of around 125mpg.

Scuola Politecnica di Design Milan 2007

Milan, Italy is well known for being a style center, so it's fairly apt that there is a design school based in one of the most fashionable and creative areas of the city. Scuola Politecnica di Design has been molding new designers for over 50 years and has a program specifically devised for students seeking to master the art of transportation design. On June 29th the school held its annual degree show, and Car Design News went to Milan to see what the students in the Masters Course had dreamt up. This year marked the second time that Audi sponsored the course, giving students a brief that consisted of creating "a sporty, small lifestyle car for the 'Generation Mobile'": a small car for young customers living in urban areas that would also be accustomed to using iPods.