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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Glickenhaus may enter LMP1 class at Le Mans
Wed, 19 Sep 2012James Glickenhaus, the man who brought you the Ferrari P4/5, is working on a new car to be used in top-level endurance racing such as the 24 Hours of Le Mans, possibly as early as 2014. Recently, sketches of the car—currently called the P4/5 Competizione LMP—have made their way to the Internet. Glickenhaus made his money in the stock market and film industry, but he became a household name among car guys when he commissioned the one-of-one Ferrari P4/5 Pininfarina.
Autoweek in review: Lambos on parade, record breakers and the Ferrari LaFerrari
Fri, 10 May 2013The week kicked off with renderings of a Maserati MC12 successor. We also reviewed the 2013 Nissan Nismo Juke and 2013 Cadillac ATS. Tuesday, we bench raced a new crop of supercars, comparing the Ferrari LaFerrari, McLaren P1, Pagani Huayra and Bugatti Veyron Super Sport -- read here to find which one came out on top.