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Worst car advert clichés named

CAR BUYERS are being turned off by clichéd adverts and the phrase ‘one careful lady owner’ has been named top of the flops in a recent survey. Second in the list of least liked phrases is ‘baby forces sale’, while third goes to ‘genuine reason for sale’. Other key phrases used by car sellers that can actually turn away possible buyers include ‘first to see will buy’, ‘mint condition’ and ‘priced to sell’.

Land Rover Range-e plug-in diesel hybrid grabs SMMT Award

Land Rover Range-e wins SMMT Award Just like every other car maker in the world, Jaguar Land Rover are flirting with and developing hybrid powerplants to keep the government-targeted economy and CO2 levels in check, even though neither Jaguar or Land Rover are close to actually launching a hybrid. In fact, Jaguar recently said that 4WD was the next ambition for their cars – not hybrids – and we won’t see a hybrid from Land Rover until the next wave of Land Rover models start to hit the road in 2013. And even then, any hybrid powerplant is likely to be well after initial launch.

CDN-GM Interactive Design Contest 2012 finalists announced

The CDN-GM Interactive Design Competition judges have announced the winners of the competition's first phase ahead of the launch of the second phase. This year saw another batch of high-quality entries from all over North America and the judges were understandably hard-pressed to pick out just a handful in each of the four brand categories. The judges gathered at GM's Design Center at the automaker's headquarters in Warren, Michigan, where they whittled down the shortlist.