Bfgoodrich Stormscope Display 78-8060-5900-8, Wx1000 on 2040-parts.com

Milk float sets new speed record

A SUPERCHARGED milk float has picked up a new world record after reaching a speed of 84mph on a racing circuit. The specially-adapted vehicle, sponsored by Weetabix On The Go Breakfast Drinks, beat the existing top speed for a milk float of 77mph on the tarmac at Bruntingthopre in Leicestershire. Complete with bull-bars, and boasting a V8 engine, the float was crafted from a traditional 4mph electric float.

Porsche 918 Spyder microsite goes live

Porsche is entering the hybrid-hypercar market this fall with its pretty 918 Spyder. We saw the first concept 918 way back in 2010, and we've been seeing official photos and video of 918 pre-production mules testing for quite a while now. The early impressions of the driving experience are in, and from what we understand, it's pretty incredible.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?