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Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

Stress and strife of the school run

SCHOOL RUN WARS are rife, with parents prepared to squabble over parking spaces and argue with their children, according to a survey. As many as 23% of mothers and fathers admitted blocking another parent in with their vehicle and 14% owned up to cutting someone up, the poll of more than 3,000 motorists by Auto Trader showed. Also, 16% of parents have argued with other mothers and fathers on the school run and 53% have had rows with their children.

CAR tech: Audi's miracle e-fuel (2013)

Global warming; sky-high oil prices as reserves peak; spiralling crop prices and intense pressure to find fertile land – society faces immense challenges, as it strives to protect the planet and keep our cars on the move. Audi is working on a miracle fuel that could help mitigate these problems, in a facility under construction in the uncompromising, scorching environment of New Mexico, USA.  Not content with having a range more diverse than London’s World Pride parade, Audi is moving into the fuels business, in partnership with US biotech firm Joule Unlimited. The pair are developing carbon-neutral synthetic fuels, called e-fuels in keeping with Audi’s E-tron eco brand.