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Hyundai to eschew electric cars

Hyundai Blue2 is Hyundai's future - not electric cars We were beginning to think that we were a lone voice in the wilderness crying about the futility of the headline dive in to developing electric cars. But we’re not – Hyundai has decided to eschew electric car development. Hyundai has declared that in future they are to concentrate on hybrid car development (which we still feel offers a negative cost/benefit advantage for cheaper cars) and hydrogen fuel cells – of which we approve enormously.

Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

Hyundai puts Michel Nandan in charge of WRC effort

Hyundai has appointed former Peugeot WRC technical director Michel Nandan to head up their assault on WRC. As Hyundai matures in to a credible mainstream force, improving brand perception is crucial to its long-term goals and 2012 is all about improving Hyundai’s brand experience and perceptions of the brand. A part of that focus is to take Hyundai back in to WRC rallying with a much modified i20, where Hyundai are hoping for a better experience than they had when they went rallying a decade ago – which should be a given considering the big strides Hyundai has made in its cars in the last few years.