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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Ford Atlas Concept [w/Gallery]

Ford has unveiled its Atlas Concept at the 2013 North American International Auto Show (NAIAS). The Atlas Concept previews the designs and technologies of future Ford pickup trucks – particularly the F150 – and features a chiseled grille (complete with automatic shutters) and a wide stance designed to emphasize the ‘Built Ford Tough' image. A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow.

UK sales slide continues: 'worst market for 17 years'

By Tim Pollard Motor Industry 06 October 2008 12:22 Britain's new car market is in deep trouble, official sales figures today confirm. September is historically one of the two biggest registration months of the year, as buyers rush to snap up the autumn's new number plate – yet sales were down by a fifth last month. The Society of Motor Manufacturers and Traders, which collates sales data from dealers, called it 'stormy September', as new-car registrations plummeted by 21 percent from last year's figure to 330,295.