Big Gun Rev Box 40-r03 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Autoweek in review: Win a Chrysler 300 SRT, the new Viper under $100K, and we play with an Aston Martin

Want a chance to win a Chrysler 300 SRT? Of course you do. The Autoweek America Adventure is a road trip you'll never forget—and it may even be your path to 300 SRT ownership.

Ford Mondeo/Fusion unveiled at 2012 Detroit show

Ford unveiled its new 2013 Mondeo at the Detroit auto show - the new Mondeo is in fact now a Fusion in Euro drag. Under the One Ford rules, most major car projects are in fact global affairs, so the Mondeo follows in the footsteps of the Focus, also unveiled in Detroit two years ago and brought to Europe a year later. We'll have a similarly long wait for the Ford Fusion to make the leap to the European Mondeo, with a launch slated for spring 2013.