Big Stuff 3 Bs3-004-017 Gen3 Preo Scfi System W/muti-pal Wiring Harnesses on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Renault Twizy ZE electric concept at 2009 Frankfurt motor show

By Ben Pulman First Official Pictures 15 September 2009 12:00 This is the Renault Twizy ZE concept, just unveiled at the 2009 Frankfurt motor show. And while it might look mad, Renault has confirmed this 1+1 electric city car will go into production in 2011 essentially unchanged. I’m stunned – tell me all about the Renault Twizy ZE concept The Twizy ZE is a zero-emissions ‘car’ designed for urban transportation, with a tiny 2.3m length and a mere 3m turning circle.

Mercedes signs joint venture to build carbonfibre parts

Not to be outdone by BMW’s joint venture with the SGL Group to manufacturer commercially viable carbonfibre-reinforced plastic (CFRP) for the electric Megacity Vehicle, Mercedes has announced a joint venture with Japanese company Toray Industries to manufacturer and market its on CFRP automotive parts. The deal was signed in Germany today, with Toray taking a 50.1% stake, Daimler holding 44.9% and the remaining 5% being taken by other shareholders. The two companies started working together in March 2010, and while Toray has been working on the materials and moulding processes, Merc has designed the automotive parts and the technologies to join the parts together.