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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Volvo uses Facebook to research new interior solutions

Volvo is using Facebook to conduct market research into how drivers use their cars' interiors via its new 'You Inside' app. Users are asked to create a personal profile that includes the car they drive, their lifestyle and a list of day-to-day items they keep inside their car. The aim is to identify new design solutions based around qualitative data.

'Gran Turismo 6' coming for PS3 this holiday season

When the sixth installment of "Gran Turismo" hits store shelves this holiday season for the PlayStation 3, it will include 1,200 cars, 33 tracks in 71 layouts, a new track editor with 10 square kilometers of scenery, and more ways to connect with friends and rivals. The new installment will add to the franchise's current sales of 70 million copies, continuing its run as one of the biggest sellers on the PlayStation family of consoles. Polyphony Digital, Sony and 10 manufacturers brought journalists out to the Silverstone Circuit in England for some hands-on time with a prototype copy of the new game.