Bikemaster Universal Aluminum Stand - Front - Black on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Nissan Hi-Cross Concept at 2012 Geneva motor show

Nissan made constant reference to being ‘owners’ of the crossover concept during their Geneva press conference. From the Murano to the Juke, via the Qashqai, rugged urban transport has been one of its big success stories (alright, maybe not the Murano). The seven-seater Hi-Cross Concept, premiered here, showcases some of the styling ideas that Nissan could filter through to future production models and also features a hybrid drivetrain and new version of its CVT gearbox.

Audi A2 electric concept heads for Frankfurt

Audi A2 Concept EV - Frankfurt bound The last Audi A2 was perhaps the only real failure for Audi in the last twenty years. But that hasn’t stopped them reviving the moniker and attaching it to a new concept heading to Frankfurt – the electric Audi A2 Concept. Audi say the A2 concept has an electric-only powertrain, which sadly means they are not pursuing the elegant range-extender solution with a Wankel engine they showed in the A1 e-Tron at Geneva last year.