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Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]

Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.

BMW ActiveHybrid X6 (2009) first pictures

By Ben Pulman First Official Pictures 13 August 2009 10:30 This is BMW’s new ActiveHybrid X6, the company's first full production hybrid car. With two electric motors mated to the twin-turbo V8 powerplant, BMW claims its new SUV is not only the world’s most powerful hybrid, but also offers a reduction in fuel consumption and emissions over the equivalent petrol-only X6 by around 20%. And all to the ‘joint enhancement of driving pleasure and efficiency’. Mmmm… No – there’s actually two electric motors.

Nissan 'Art of Mobility' sculpture unveiled by Rigoletti Casa De Diseño Institute [w/video]

The Rigoletti Casa De Diseño Institute of Transportation Design's first full-size vehicle sculpture, sponsored by Nissan Design America, has been unveiled. For the past six months design students from Rigoletti and designers from NDA have collaborated to create the ‘Art of Mobility'. The students' goal was to capture the future of Nissan's brand character through line, form, and iconic shapes so it would be a conceptual representation of Nissan's Latin American future design philosophy.