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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Great Wall Motors' Haval Coupe concept heading to Beijing
Mon, 14 Apr 2014Great Wall Motors will show the Haval Coupe concept at the upcoming Beijing motor show, an event that looks set to be dominated by this SUV crossover segment.Very few details and only these images of the car in a dark studio so it's impossible to comment on the work of recently-appointed GWM design director Pierre Leclercq, designer of the BMW X6. However what we can see are its trio of vertical lamp graphics front and rear, as the brand attempts to define its brand identity, as well as a tapered roofline, as befits its 'coupe' tag.More details to follow from Beijing. Related articles:Who's Where: Pierre Leclercq is Great Wall's VP and design directorJAC SC-9 concept promises new brand identity, hi-tech interface for Beijing
Nissan 2020 Vision Gran Turismo concept
Tue, 17 Jun 2014Nissan is the latest manufacturer to unveil a virtual concept car for Polyphony's Gran Turismo game, appropriately based on its GTR flagship.Designed by the team at Nissan Design Europe in London, the 2020 Vision Gran Turismo takes the broad themes of the GTR and transposes them into a far more extreme expression of its character. The vertical front and circular rear lamps are familiar, while the tapered DLO and bodyside graphic are also recognizable, but its proportions are new – wildly low and wide. Wilder still is its surfacing, with extreme offsets through its body section, layered aero elements and wheel arches that incorporate exhaust outlets behind the front wheels and a Gandini-like hexagonal rear graphic.The rear of the Visions Gran Turismo is dominated by the vast lower venturi to suck it to the (virtual) circuit and an equally dominant wing pressing it down, bracketed by the iconic four round lamps.