Biondo Racing Tlw - The Little Wizard Delay Box on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Peugeot at the London motor show 2008

By Guy Bird and CAR reader reporter SandyT Motor Shows 24 July 2008 10:29 Pride of place might have gone to the UK unveil of the RCZ concept but a scissor-door Irmscher 207 GTi was the real surprise on the Peugeot stand. The 207 GTi by Irmscher is a study of how far a highly tricked-out production Peugeot could look. It’s no clunky concept either.

Porsche is developing a new four-cylinder engine set to power entry-level model

High-ranking officials at Porsche's Weissach research and development center in Germany have confirmed that engineering work is progressing on a four-cylinder horizontally opposed gasoline engine, details of which were first revealed by Autoweek earlier this year. The new boxer unit--which is earmarked to power a new mid-engine, entry-level model that insiders describe as a spiritual successor to the iconic 550 Spyder--looks set to become an integral part of Porsche's future model plans. Insiders suggest it will also be offered on the third-generation Boxster and the second-generation Cayman later on in their respective model cycles.