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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

CAFE standard set at 54.5 mpg by 2025

The final version of the new corporate average fuel economy (CAFE) standard was released today and, as expected, automakers will need to attain a fleet average of 54.5 mpg by 2025. The rules include electric and hybrid vehicles and—as of today—natural gas vehicles. The Environmental Protection Agency and the National Highway Traffic Safety Administration proposed the rules in November, after reaching an agreement with automakers last July.

Mazda wins 2008 LA Design Challenge

The Mazda Kaan concept has won the fifth annual LA Design Challenge competition, part of the Design Los Angeles automobile designer's conference. The award was presented during the second press day of the 2008 Los Angeles Auto Show, following a designers' luncheon and keynote speech by Daniel Simon, visionary futurist and author of Cosmic Motors. As we reported last month, nine local Southern California design studios entered the competition to envisage how motor sport vehicles might be in the year 2025, answering the theme ‘Motorsports 2025'.