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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Lotus evolves with moving art

WITH VIDEO -- With five new concepts dotting its stand at the Paris motor show, Lotus demonstrated that it knows a bit about metamorphosis. Now, the automaker has collaborated with French artist Gerard Rancinan and writer Caroline Gaudriault for a moving art display for a VIP event in Los Angeles. Rancinan specializes in art of the human form while Gaudriault is a journalist by trade who has worked in Japan, Australia and France.

Vintage photos show Ford Mustang I and the elusive XD Cobra

It's hardly surprising that our readers want to share their memories of the Ford Mustang -- 50 years is a long time for an automotive nameplate to endure, and the model's upcoming 50th anniversary is as good excuse as any to look back on the experiences that have made the car an enthusiast hit. Take William Drew, who had a close encounter with pony car history when he saw the Mustang I concept, plus a rare Ghia-bodied Shelby Cobra concept, at an auto dealer in Dallas in 1970. His slides (taken with a Yashica camera, he notes) show the unusual cars in the nice, bright colors of Kodachrome.