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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Peugeot 207 Epure concept

Eight years ago, the Peugeot 20Heart show car previewed the 206CC, which brought folding metal roofs to the masses. Since then, Opel has re-released the Tigra, while Nissan has retorted with the Micra CC in the mini-cabrio stakes. Accordingly, Peugeot will update their range with the 207CC, previewed here as the 207 Epure that will be displayed at the Paris Motor Show.

Are GM planning to shut Vauxhall for good?

Could General Motors (GM) be planning to close Vauxhall down for good as they seek an answer to huge losses in Europe. General Motors has had its share of problems in the last few years, not least the bailout needed to save it from bankruptcy in the US. That US bailout has seen GM return to profit in the US, but GM Europe continues to be a big hole in its accounts as the European car market continues to struggle with over capacity and a lack of buyers for traditional mainstream cars.