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Mercedes-Benz, BMW both post record September sales
Wed, 09 Oct 2013Not only are the German horsepower wars still going strong, but if this next bit of news isn't evidence of German sales wars, then we don't know what is. BMW sold 189,675 vehicles worldwide during the month of September, an increase of 6.7 percent over the previous year, which also made it the best September sales month for the automaker. This comes with a small asterisk -- namely, that figure includes Mini and Rolls-Royce sales, though if we're talking just BMW-badged vehicles, the September sales totaled 158,029 (still a 7.6 percent increase over September of 2012).
Porsche 911 Black Edition: Porsche 911 Coupe & Cabriolet Limited Edition
Tue, 25 Jan 2011Porsche 911 Black Edition - Coupe or Cabriolet Yes, it’s the season for car makers to reveal ‘Limited Editions’ to keep a bit of interest coming in from car buyers, when all they really want to do is stay at home and contemplate their Christmas bills. Today’s little gem of marketing comes from Porsche, with a Limited Edition take on the 911. So we get treated to both the Porsche 911 Black Edition Coupe and the Porsche 911 Black Edition Cabriolet.
James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.