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Spectre 341 Challenge: The thrill of the hill

All you need to take on the death-defying Spectre 341 Challenge is a license, registration, proof of insurance and Department Of Transportation-legal tires. The winding 5.2-mile road in Virginia City, Nev., named Highway 341 has 22 hair-raising turns, about 14 of which can literally kill you. “This place forces the intangibles to the surface,” event creator and Spectre Performance owner Amir Rosenbaum says.

Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.

Lamborghini Aventador sells 2000 in just 2 years

The 2000th Lamborghini Aventador have been built It really shouldn’t be much of a surprise that the Lamborghini Aventador is selling well, despite a world recession, when we already know that LP700-4 Roadster is sold out until 2014 and that Lamborghini managed to sell 1,000 Aventadors in the first fifteen months of production. Now we learn from Sant’Agata that the Avenatador didn’t just sell well in its first fifteen months, but that it’s continued to power forward since witrh sales of 2,000 in the first two years of production – a figure it took the Murcialago over four years to achieve. The 2000th Aventador – a regular LP700-4 Coupe – is heading for AT&T exec Thaddeus Arroyo who will take delivery of his new car shortly, finished in Nero Nemesis black, and be able to stretch its 6.5 litre V12 sufficiently to get to 62mph in just 2.9 seconds and on to 217mph, performance figures that match hypercars costing two and three times as much.