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Realization of a Dream - Inside Project M
Fri, 13 Mar 2009The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.
Driven: Ford Flex
Fri, 26 Dec 2008When Ford unveiled the Fairlane concept in 2005, the company attempted to "rewrite the people mover story", according to Group Vice President of Design and Chief Creative Officer, J Mays. The Minivan, once the symbol of suburban America, had fallen out of favor - its dowdy, "soccer mom" image eschewed in exchange for upscale, aggressive SUVs. According to Mays, the idea with the Fairlane was to "move people emotionally as well as physically", something few minivans had done before.
2014 Porsche Panamera Turbo S facelift revealed
Thu, 31 Oct 2013The 2014 Porsche Panamera Turbo S (pictured) debuts in Tokyo next month. It’s six months since Porsche revealed a facelift for the Panamera and now, ahead of its debut at the Tokyo Motor SHow, we get the final piece of the Panamera range’s updates – the 2014 Porsche Panamera Turbo S. The cosmetic updates for the Panamera Turbo S are similar to those across the rest of the range, with small tweaks to the nose and front lights and bigger changes to the back with a bigger rear window and various tweaks to make the dog-humping back end of the Panamera a little more appealing.