Black/grey Bikemaster Ergonomic Grip on 2040-parts.com

Jaguar F-Type stars in Lana Del Rey’s Burning Desire video

The new Jaguar F-Type has a starring role in the new Burning Desire video from Lana Del Rey, Jaguar’s F-Type ‘Ambassador’. Last summer, as the new Jaguar F-Type stared to garner headlines, Jaguar announced that they were signing up the talented Lana Del Rey to help promote the new F-Type, imbuing their new sports car with a bit of cool in the process. And Ms Del Rey was a clever choice; just like the F-Type she manages to be very ‘now’ yet still manages to evoke the cool of the past without relying on that to define herself.

Hyundai rules out separate premium brand

Hyundai Motor Co. has ruled out spinning off the Genesis or Equus nameplates to create an independent premium brand along the lines of Lexus or Infiniti, partly because of the enormous cost involved and possible image damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," Vice Chairman Shin Jong-Woon said in an interview Friday at the carmaker's headquarters in Seoul, South Korea.

How South America designed the Ford Ka

The Ka Concept was shown at the São Paulo auto show in Brazil in November 2013, and was revealed in production form last week. It marks the first time the Ka has reflected the broader brand homogeneity of the 'One Ford' design strategy, and continues the Ka's shift in direction from the distinctive original.The new car is the work of Ford's South American design studio in Camaçari, Brazil - its second 'One Ford' car, following the EcoSport. But while the crossover enters a new segment, the 17-year history of the Ka nameplate in Brazil gives an insight into how the demands of the local market have taken precedence over design iconicity.