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Dodge Dart (2012) - first pictures of the American Alfa
Tue, 06 Dec 2011Dodge is reviving a badge from the 1960s for its new Dart compact car - and it's based on Alfa Romeo underpinnings. The new 2012 Dodge Dart borrows the Alfa Romeo Giulietta architecture, available within the group now that Chrysler is part of the Fiat group. Dodge dubs its the new Compact US Wide (CUSW) platform, and we'll see this rolled out across the group.
Concept Car of the Week: Saab Aero X
Fri, 19 Oct 2012In January 2005 Bryan Nesbitt, then-executive director of GM Europe Design, charged the 15-strong Saab Advanced design team in Gothenburg, Sweden, to create the "ultimate vision of the brand". The design team – led by head of Advanced Design at Saab, Anthony Lo – worked on a number of sports car proposals, which were considered 'the jet fighters of the road.' The chosen proposal by Alex Daniel was for a large, front-engined sports car that would become one of the most universally acclaimed concept cars of recent times. Of course the Aero X's door arrangement – complete with huge, forward-hinged canopy – is its party trick, but even without the theatrics the car's proportions, surfacing and graphics are exceptional.
GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac
Sun, 08 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.