Black L Torc Mode T-56 Open Face Helmet on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Chevrolet to build 100 millionth Small Block engine

The 100 millionth copy of the Chevrolet Small Block engine will roll off the production line before the end of the year--a major milestone for the brand. The Chevy Small Block V8 was first introduced in 1955, laying the foundation for decades of vehicle performance and sustaining a competitive name for Chevy in the market. "The introduction of the Small Block changed everything," General Motors vice president Jim Campbell said.

Who's Where: Edgar Heinrich appointed Head of Design, BMW Motorrad

Edgar Heinrich, formally Vice President Product Design with Bajaj Auto Ltd, has been appointed Head of Design for BMW Motorrad. He fills the role left by the resignation of David Robb, reportedly following a disagreement with a co-worker. Heinrich will report directly to Adrian van Hooydonk, Senior Vice President BMW Group Design.