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Peugeot 208 Intuitive Special Edition launched

A special edition of the new Peugeot 208 – the Peugeot 208 Intuitive – has been launched with extra equipment. Price from £14,245. It’s over a year since the new Peugeot 208 was rolled out in the hope that it could revive Peugeot’s sales and bring back to the ailing French car maker some of the sales gloss they enjoyed with the 205.

First Sight: BMW at the 2012 London Olympics

Director of BMW i design Benoît Jacob showed Car Design News the i Pedelec bicycle alongside a new version of the i3 concept at the company's new Park Lane ‘i store' in London. The compact bike folds artfully into the boot of the car, recharging its batteries when stowed. Made in limited numbers, a few i Pedelecs will run outside its contractual fleet of 4,000 vehicles at the London Olympics.

Art Center BMW/Exa project

There's a new sponsored project that is just getting under way at Art Center College of Design, the likes of which hasn't been seen in a very long time - if at all. The school's Transportation Design department has helped bring together BMW with Exa Corporation, a Boston-based virtual aerodynamic simulation company, and has tasked the students to re-design the current BMW X5 Sports Activity Vehicle with the hope of dramatically increasing its aerodynamic efficiency while still retaining the BMW flagship SAV design language. This brief is quite timely in the context of the industry's ongoing focus with sustainability and strikes at the core of the BMW Group's long term energy strategy known as the concept of Efficient Dynamics.