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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Toyota to build RAV4 EV in Ontario

Toyota said on Friday that it will build the electric version of the RAV4 at its assembly plant in Woodstock, Ontario, beginning in 2012. The electric crossover will use powertrains supplied by Tesla from California. The companies began transforming gasoline-powered RAV4 SUVs into functional EV prototypes last July.

Bank holiday travellers face delays

DRIVERS will face congested roads as millions move off on a bank holiday weekend promising to be a mixture of sunshine and showers. The Highways Agency has completed a number of roadworks and suspended others over the holiday, but works remain on some key routes. The AA and traffic information company Trafficmaster have predicted that as many as 17 million cars could take to the roads over the weekend, with numbers swelled by a series of sporting events, music festivals and air shows.