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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Jaguar F-Type: On sale 20th April 2013

But that’s set to change this month with the new Jaguar F-Type officially going on sale on 20th April (in the UK, at least), when Jaguar are expecting many of the thousands of ‘Expressions of Interest’ in the F-Type to turn in to confirmed orders. And so they should. From an initial scepticism about Jaguar’s seemingly ‘premium’ pricing of the F-Type, we eventually concluded it was nothing of the sort.

Lotus Evora Freddie Mercury Edition. Yes, really

Lotus Evora Freddie Mercury Edition We really weren’t too sure when we got a press release drop in that said “Another Lotus Bites The Dust…” and then went on to say that Lotus are building a one-off Lotus Evora S Freddie Mercury Edition to be auctioned for the Mercury Phoenix Trust. We thought it was a spoof. We decided it was almost certainly a spoof when the press release went on to say that the Freddie Mercury Edition Evora “…represents a kind of magic” and that the white, red and gold colour scheme was “…inspired by the iconic costume Freddie wore for the 1986 Magic tour”.