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Fiat 500L: Now it’s the ‘Fatherhood’ video
Fri, 15 Mar 2013Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new versionĀ to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.
Citroen C5 (2012) facelift first pictures
Mon, 02 Jul 2012Citroen has upgraded the C5 with what must go down as one of the lightest facelifts yet seen on a 'new' car. However, there's been more significant change beneath the surface, headlined by a fresh satellite navigation interface. Is this really a new 2012 Citroen C5?
China to boost electric cars with 30% Government EV fleet
Sun, 20 Jul 2014The BYD E6 EV (pictured) will benefit from China’s push on EVs The UK government has just announced its commitment to use electric cars for its own vehicles in an effort to boost the take-up of EVs, but China is going even further. China has ordered government officials to start buying electric cars (that means BEVs, plug-in hybrids and hydrogen fuel cell cars) in a big way, with instructions that 30 per cent of government cars must fall in to the ‘New Energy’ category by 2017, and an even higher percentage going forward. The aim is to cut pollution, and China expects to have 5 million New Energy cars on the road by 2020 and it isĀ urging it government agencies and some city governments to start buying New Energy vehicles from Chinese makers like BYD and SDAIC, but also instructing them to build more charging stations and supporting infrastructure.