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Ford Focus goes SEMA mad

A total of seven Ford Focus at the 2011 SEMA Show There’s nothing American petrolheads (perhaps we should say gearheads) like more than tarting up a car. Which explains why the relatively sensible Ford Focus is being pimped to within an inch of its life for this year’s SEMA show. The SEMA Motor Show is a trade-only gathering – despite which it gets around 50k visitors – which the organisers call the “premier automotive specialty products trade event – in the world.” It attracts trade visitors from across the globe to see parts, tools and components and the ‘SEMA’ special cars brought along by car makers and car modifiers.

Scion considers moving upscale

Toyota's struggling Scion brand may move upscale to challenge entry-level luxury models coming from European automakers. The new lower-luxury niche includes Mini, the front-wheel-drive Mercedes-Benz CLA arriving this fall and Audi's compact A3 sedan shown last week on the eve of the New York auto show. Scion has gone after young entry-level buyers since its inception 10 years ago but has lost its early momentum.

Citroen's Survolt charges into life at Le Mans Classic

French cars, Belgian drivers and a French track sounds like a recipe for Gallic flair (well, almost). And so it proved at the weekend when Vanina Ickx, daughter of six-time winner at Le Mans, lapped the track in the new Citroen Survolt concept car. Also lapping the French track at the 2010 Le Mans Classic was the GTbyCITROEN concept car, alongside a brace of DS3s.