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Audi A3 e-tron (2015) to launch Audi’s plug-in hybrid attack

Audi’s first plug-in hybrid will hit the UK by 2015, with the electric-assisted drivetrain installed in the A3. E-tron versions of the next-generation A4 and Q7 will follow, as Audi gets serious about plug-ins, and takes the fight to BMW’s forthcoming range of ‘born electric’ i cars. Audi A3 e-tron: the full lowdown Audi UK’s number-crunchers have been trying to calculate the market’s size, to estimate potential demand and help shape the A3 e-tron’s spec.

Hyundai puts Michel Nandan in charge of WRC effort

Hyundai has appointed former Peugeot WRC technical director Michel Nandan to head up their assault on WRC. As Hyundai matures in to a credible mainstream force, improving brand perception is crucial to its long-term goals and 2012 is all about improving Hyundai’s brand experience and perceptions of the brand. A part of that focus is to take Hyundai back in to WRC rallying with a much modified i20, where Hyundai are hoping for a better experience than they had when they went rallying a decade ago – which should be a given considering the big strides Hyundai has made in its cars in the last few years.

BMW i3 (2013) at Frankfurt motor show

The new BMW i3 offers the potential dream ticket of carbonfibre construction and zero tailpipe emissions (not to mention a posh badge) for £25k. It’s an electrically driven city car designed from the ground up to be as eco-friendly as possible, but still a decent drive. The all-new city car's order books will open this summer, with the i3 range officially launching on 16 November.