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BMW ‘Jump for Joy’ Video – the Audi dig.

BMW's latest Jump for Joy Video We’re still not too sure about BMW’s ‘Joy’ campaign. I know we all have to love fluffy bunnies and have nightmares about climate change, but can’t we leave that to car makers like Reva or even Tesla? Do BMW – The Ultimate Driving Machines – have to go the ‘Green Guru’ route?

Fiat 500 gets dressed up by Mopar

Chrysler is cranking up its Mopar parts unit to make it easier to customize the diminutive Fiat 500. Mopar will have more than 150 parts for the Fiat, including a Wi-Fi router to turn your microcar into a wireless hot spot. "The Fiat 500 is one of the most accessorized vehicles in Europe," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand.

Porsche Museum opens 911 Identity exhibition

As the seventh-generation Porsche 911 hits the market, the Porsche Museum is honoring its brand-defining model with a new exhibition called 911 Identity. The display in the company's Stuttgart museum highlights each generation of 911, from the 1963 original through to the 2012 991, offering facts, figures and artifacts from their year of launch. As well as road going variants of the 911, motor sport versions are on show, from the 911 Carrera RS 2.7 Safari, through to the current 911 GT3R Hybrid, via the fearsome 935s of the 1970s and '80s.