2010 Mazda 3: &15,715 base price tag

When the second-generation Mazda 3 hits dealerships in the spring, it will wear a base price of $15,715 (including $670 destination), which represents a $355 increase over its predecessor. Entry-level "i" models remain powered by a 2.0-liter four-cylinder with 148 hp and 135 lb-ft of torque.

For the premium "s" trims, a new 2.5-liter four borrowed from the Mazda 6 produces 167 hp and 168 lb-ft of torque. This replaces 156 hp and 150 lb-ft from the outgoing 2.3-liter unit. Base pricing for the Mazda 3 s is $20,210 for the sedan and $20,700 for the five-door hatchback when equipped with the available five-speed automatic transmission.

Range-topping Mazda 3 s Grand Touring models with the optional automatic gearbox begin at $22,970 for both body styles. The Grand Touring package adds an eight-way power driver's seat, heated leather seats, automatic dual-zone climate control and xenon headlamps with adaptive lighting system.

By Jonathan Wong