2013 Ford Mondeo: Price cuts & new models
Thu, 11 Apr 2013That means a simplified lineup for the new Mondeo and the introduction of a cheaper entry-level model – the Mondeo Graphite – and a new model at the top end – the Titanium X Business Edition – with more equipment and a lower price.
The Mondeo Graphite comes with 17″ alloys, sports suspension, Bluetooth, AirCon and part leather and starts at £15,995 – more than £2k cheaper than the former entry-level Mondeo Edge.
At the other end of the scale, Ford are introducing the Titanium X Business Edition which replaces both the Titanium and Titanium X, gets more equipment than the Titanium X and yet costs £1500 less.
Other trim levels still available on the 2013 Mondeo are Edge, Zetec Business Edition and Titanium X Sport, all of which have had tweaks and price cuts to make them more appealing and the 2.0-litre Duratorq TDCi has had a tweak to make it a bit more economical.
Mark Ovenden, Ford’s UK MD, said:
This upgrade offers Ford Mondeo customers more features, at a more competitive price, as well as outstanding fuel economy,
This winning formula has always played a key role in Mondeo’s success and these significant range enhancements will grow its popularity among UK families.
It’s a brave face on a silly situation where Ford in the UK and Europe can’t offer the new Mondeo, even though other parts of the world are already running around in the all-new model.
Still, the Ford Mondeo is a good car and you are getting a lot of car for even less money. Even if it’s the old Mondeo.
By Cars UK