2015 Lincoln MKC pricing announced

We've been impressed with the 2015 Lincoln MKC so far, but price and performance are going to have a lot to do with whether or not these crossovers will fly off lots when they go on sale next year. We're still waiting for a test drive, but at least we now have a better grasp of the MKC's pricing structure.

The crossover will be offered in three basic trims: Premiere, Select and Reserve. The basic Premiere trim costs $33,995. Step up to Select and pricing starts at $37,225. The range-topping Reserve trim costs $40,930. All prices include destination.

All cars come with a 2.0-liter EcoBoost engine and front-wheel drive. All-wheel drive is the most costly option at $2,495, but we're sure it will prove popular in snowier climes; opt for the Select or Reserve trims and you'll be able to step up to the 2.3-liter EcoBoost motor for $1,140. That particular powerplant is good for 275 hp; no word yet on fuel economy.

If we ran the numbers correctly, a fully loaded Lincoln MKC Reserve equipped with the 2.3-liter EcoBoost and AWD will set you back a whopping $49,370. Though that's hardly cheap, it does include adaptive cruise control, lane keeping, active park assist and a front sensing system (part of the $2,235 technology package), heated rear seats and an upgraded audio system. Plus, you'll be riding on 20-inchers ($995).

We suspect prospective MKC buyers are going to look at two things before making the plunge: The price of luxury competitors like the BMW X3 and Audi Q5 and the cost of the MKC's cousin, the Ford Escape.

The MKC should have no trouble trouncing German competitors price-wise; though it comes with standard AWD, a Q5 starts at $37,000 and balloons rapidly once options like heated seats are tacked on. You can't touch an X3 for less than $39,800. A very well-equipped Ford Escape Titanium, however, costs about $36,349 -- Lincoln is hoping that distinctive styling and upgraded interior quality will help set the MKC apart from its C1 platform-mate.

Of course, the MKC's success will also have a lot to do with how it feels on the road -- we'll be sure to get back to you after a first drive. Expect to see it in dealerships summer 2014.

By Graham Kozak