Alfa Romeo Celebrates Giulietta Anniversary With Retro Price Tag

ITALIAN car maker Alfa Romeo has made one customer very happy, after turning back the clock to 1954 prices for a brand new Giulietta.

The original Giulietta Sprint was first unveiled to the public on April 19 1954 at the Turin Motor Show, and later sold for the princely sum of just £1,250.

To celebrate the iconic model’s 60th anniversary, Alfa Romeo UK entered all customers who ordered a new Giulietta during the 60th anniversary event (April 7-22, 2014) into a prize draw, offering one customer the chance to be refunded the difference between the 1954 and 2014 prices.

A certain Mrs Mitchell of Falkirk can now look forward to collecting the keys to her brand new Giulietta and benefiting from the one-off timewarp asking price.

Commenting on the promotion, Ivan Gibson, Head of Brand, Alfa Romeo UK, said: “We would like to congratulate Mrs Mitchell on her wonderful win. When the iconic Alfa Romeo Giulietta was revealed to the world for the first time, it was a vehicle that epitomised the style of the era.

“We are incredibly proud of the heritage that the Alfa Romeo Giulietta carries with it and what better way to celebrate this landmark anniversary than with fond recognition of where it all began?”

By Press Association reporters