Aston Martin Shop – at the Nurburgring

Aston Martin has opened a 2500 sq ft shop at the Nurburgring selling accessories and trinkets

And now Aston Martin has decided it’s time to play shopkeeper, so they have opened up a new merchandise store at the Nurburgring. And they’re in good company, as both Nissan and Ferrari have recently done the same.

But this is as much about the Nurburgring’s intention of becoming a leisure and business centre as it is about being a sales refuge for beleaguered car makers. But this is Aston Martin’s first foray in to proper merchandising, and the 2500 sq ft store has on offer the entire ‘Aston Martin Collection’, which includes luggage, accessories, clothing, gifts and the Aston Martin 007 Range. You can also get Hacket clothing, team wear and model cars. And who knows, they may even flog a car or two.

If successful, Aston Martin may well try emulating Ferrari and opening up stores elsewhere. Maybe they’ll have more luck selling trinkets than cars. But if it helps keep them afloat until the economic madness abates, who can blame them?

By Cars UK