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Aston Martin won’t be proclaiming ‘Powered by AMG’ on its Mercedes-engined cars

Mon, 03 Feb 2014

Aston Martin won’t be using ‘Powered by AMG’ badges

It was a long time coming, but Aston Martin finally found a way to replace their ageing engines by doing a deal with Mercedes AMG to use their very impressive powerplants. And it seems that, depite AMG’s willingness to provide Aston Martin with modern engines, AML aren’t going to be required to put AMG badges on the bodywork or engines of their very beautiful cars.

Speaking to Autocar, Mercedes boss Dieter Zetsche said that Mercedes were very happy to have done a deal with AML and equally as happy to be subtle about the arrangement.

Which is good news for Aston Martin, who we guess wouldn’t have been thrilled at plastering AMG badges all over their cars, and Mercedes laid-back attitude to the arrangement – “Our customers will know about it without us making too much of the link. That is enough for us” Zetsche  went on to say – probably augers well for a future extension of the arrangement.

Hopefully, that will include making use of Mercedes AMG platforms to replace the impressive, but rather ancient, VH bonded chassis Aston currently use to underpin their cars.

It also raises the chances of Lagonda returning with SUVs and big luxuy saloon cars.


By Cars UK