BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief.

The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message. The message will also be pushed in teen driving schools across the country.

The print ads demonstrate how a phone can obstruct the field of vision, and online ads fill the screen with "TEXT MESSAGING IS VERY DISTRACTING" banners.

Check out the commercial above.

By Julie Alvin