BMW to launch app for music on demand

BMW is partnering with online-music-service provider MOG to develop an application that allows on-demand music to be streamed inside its cars.

The service launches with the BMW 6-series this fall. The MOG app for the BMW Apps option has on-demand streaming with unlimited, ad-free listening; mobile storage for music, and the ability to search, tag songs or listen to curated content.

The new application would be available in BMW vehicles equipped with the BMW Apps smartphone-integration option and navigation.

U.S. customers could download the app in their cars, connect an iPhone via USB and access MOG with the existing BMW navigation system.

By Michelle Koueiter