Briefs all in for Car Design Awards China 2014
Thu, 14 Nov 2013It's exactly a month since the fifth annual Car Design Awards China's launch and we're pleased to announce all the briefs are in.
Created to discover the latest crop of Chinese design talent, this year's contest – open to full-time students studying a design discipline of any kind in China – features briefs from Mercedes-Benz, Volkswagen, Geely, JAC, Qoros and UD Trucks.
Mercedes-BenzMercedes-Benz has asked participants to study the average Chinese family, their lifestyle and habits and design the most suitable Mercedes-Benz car concept imaginable for them in the future.
VolkswagenVolkswagen wants designs for an All-Terrain Vehicle (ATV) for China with the latest technologies that leaves the environment untouched after it has passed.
GeelyThe brief delivered by Geely focuses on the next design age, with the carmaker asking for entrants to consider the nature of Chinese design without traditional cues, ultra-modernity with minimal heritage and how a new Chinese design movement might influence the world.
JACJAC is looking to define, develop and implement a new generation of design language for an urban crossover/SUV for the year 2023.
QorosNew brand Qoros' brief is simple – create a halo car to be the new brand's flagship.
UD TrucksUD Trucks, a Volvo brand entering the Chinese market, asks for designs for a long-haul transportation or construction concept that fits Chinese truck drivers' behaviors and needs in 2030.
For further details on the briefs, visit the official contest website.
And remember – entries must have both an interior and exterior design!
A panel of distinguished domestic and international senior designers will judge the final entries before the Awards culminate in a prize-giving ceremony held on the evening of 18 April 2014 at the CH-Auto studio in Beijing, just before the opening of Auto China 2014 (the Beijing motor show). The work of all the finalists will be on display at the ceremony.
There will be winners in nine Awards categories, and from them the judges will select one overall Student Design of the Year, who will win a fully-funded placement at CCS in Detroit in the summer of 2014.
The deadline for entries is 10 January 2014.
We hope you've got started on your designs, and we're looking forward to seeing the entries pour in as January's deadline approaches.
Good luck!
By CDN Team