Chicago Auto Show interactive web tour launches

Interactive media company 360° Revo and the Chicago Automobile Trade Association (CATA) has launched a web-based, interactive tour of the 2012 Chicago Auto Show.

Automobile enthusiasts worldwide who could not make it to the show – the press days of which ran from 8-9 February – will be able to tour the exhibitions and even go inside specific vehicles featured at this year's show.

This is the first time the CATA, producer of the Chicago Auto Show, and 360° Revo has worked together and with the media company's technology comes the ability for online users to navigate and explore the auto show floor and visit individual exhibits.

CATA president and Chicago Auto Show general manager Dave Sloan said, "The Chicago Auto Show has long felt that it's important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible.

"It also brings the show into the homes of millions of online visitors," he added.

The interactive tour can be found on the Chicago Auto Show website.

By Rufus Thompson