Design Contest: Citroen Creative Awards

Citroën is hoping to repeat its successful design and graphics competition, which began last year, with the launch of the 2011 iteration of the Creative Awards contest.

The Citroën Creative Awards aims to find new talent by ‘opening up your ideas'. The inaugural competition from last year saw the winning roof and IP graphic design put into the DS3 and placed on public display on the Champs-Elysees.

This year, there are three individual challenges that aim to extract as much creativity as possible. They fall under the titles of ‘Idea', ‘Style' and ‘Video'.

'Idea' seeks answers to the question "How do you want to improve time spent in the car of the future?' Citroën cite the Tubik as a response to the changing identity of the modern family and ask contestants to take into consideration this and other changes in the future automobile when compiling their entry.

'Style' focuses on the DS3 city car and how designers focused on the fashion world to draw inspiration. The competition asks entrants to do the reverse, using the DS3's choice of color and materials as focal points to create an outfit for drivers of the diminutive, chic city car.

The final category, ‘Video', asks for participants to ‘illustrate the world of the luxury car combined with Creative Technologie by breaking with tradition'. A fleeting reference to the DS5, which Citroën claims breaks with tradition, in offering a luxury car on an accessible platform. The brief calls for a 30-90 second film that is a personal reinterpretation of the codes of luxury in any sector.

Deliverables are expected to be a short presentation and an explanatory visual (or film, in the case of the Video category) to convey the proposal and devised solution. Rewards for the top three in each category are cash prizes, of up to €3,000, as well as visits to the Citroën virtual reality center for the top prize winner.

For more information and for the full brief to each category, check out the Citroën Creative Awards website:
Citroën Creative Awards Homepage

Related Links:
Citroën Launches DS3 Design Competition
New Car: Citroën Tubik concept
New Car: Citroën Lacoste concept

By John O'Brien