Design an MG sports car for 2025, win a scholarship and internship at SAIC
Fri, 09 May 2014SAIC has announced its second university student design competition. To be in with a shout, SAIC wants students to design a dream sports car or GT car for the MG brand to be launched in 2025. The brief asks for a concept that must not only must reference MG's history – 2014 is the firm's 90th anniversary – but that also reflects China's post-90s generation.
There's plenty of scope here to think about how this demographic's new-found independence will impact Chinese society over the next decade, and how the Chinese dream might be reflected in the cars that this generation might choose.
Fifteen designs will be shortlisted, and invited to undertake a summer internship at SAIC's studio in Shanghai. The top six designers will also received a scholarship, and the top three will also undertake a one-week cultural exchange to its UK design center in February 2015.
The deadline for submissions is 10 June, and the shortlist of 15 will be announced five days later. Full details are available on the competition website.
By Tom Phillips