Eterniti Motors opens London shop

Eterniti Motors officially opened its doors in London on Monday. The 10,000-square foot building in Park Royal not only hosted the opening-day party, but also displayed the company’s first production model, the Eterniti Artemis SUV.

We saw the Artemis back in 2011 at the Frankfurt auto show. At that time, the Porsche-based SUV was called the Hemera. In Beijing this past May, the company displayed an engineering prototype, and said it had already sold five to buyers in China, and had interest from others in Spain, Austria and Italy.

The Eterniti Artemis is motivated by a 4.8-liter twin-turbo V8 making 600 hp and 553 lb-ft of torque. Eterniti says the Artemis goes from 0 to 60 mph in 4.5 seconds, with a top speed of 180 mph. Alastair Macqueen helped develop the handling. He was also responsible for the Jaguar XJ220, which was the world’s fasted car when it was introduced.

Moving inside, the Artemis features a rear cabin with reclining rear seats that heat and cool, an iPad holder and a drink chiller with crystal glasses. Eterniti says this satisfies a growing demand in Asian markets, where cars are needed for chauffeured transport and also for pleasure driving. The interior is handcrafted in England, with thousands of combinations of trim and materials available. The Artemis is even offered with starlight roof lining at no cost. The man responsible for the interior trim and personalization is Alan Mobberly, who was responsible for award-winning Land Rover interiors in the past.

The Artemis costs about $334,000, not including taxes.

By Jake Lingeman