Ferrari Myth exhibition opens in Shanghai
Fri, 18 May 2012
Spreading the gospel of Enzo, Ferrari opened its Myth exhibition at the Italian Center in the Shanghai Expo Park on May 18.
To help develop the second-largest market for Ferrari, the three-year exhibit is the Italian manufacturer's way of showing the Chinese public the history, cars and technology of Ferrari.
The exhibit has five areas: Ferrari in China, Green, Product, Design and Racing.
There are five key vehicles on display that shipped from Italy for the exhibit.
-- 348 TS, the first Ferrari to enter Chinese mainland market
-- 275 GTB4
-- 365 GTB4 Daytona
-- 750 Monza sport prototype
-- Ferrari FF
In addition to the exhibition, Ferrari has also set up owner-experience events, which include a professional driving course, the Corso Pilota, the Ferrari Owners' Club and Ferrari Asia Pacific Challenge.
Formula One fans won't be left out. There are Formula One cars on display and a simulator to run virtual laps on the Monza Circuit in Italy.
By David Arnouts