Fiat 500 gets dressed up by Mopar
Thu, 28 Jul 2011
Chrysler is cranking up its Mopar parts unit to make it easier to customize the diminutive Fiat 500.
Mopar will have more than 150 parts for the Fiat, including a Wi-Fi router to turn your microcar into a wireless hot spot.
"The Fiat 500 is one of the most accessorized vehicles in Europe," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "We expect the trend to continue here in North America."
Accessories for the 2012 Fiat 500 include:
-- Key covers: The easily changeable covers come in sets of two and are available in blue/black, red/red and the 500 logo with checker pattern. $48
-- Roof and hood graphics: Mopar has a large selection of graphics and designs including flags, racing stripes and checkers. $319-$534
-- Body-side graphics: Side graphics are made of 3M materials and are available in multiple colors and sizes. $409-$439
-- Body-side molding inserts: These inserts come in a variety of colors and designs. $99
-- Roof rack: The rack holds a bike, skis and water-sports equipment. $399
-- Bike carriers: Two bike carriers are offered, roof- and hitch-mounted versions. $99-$399
-- Uconnect Web: An in-vehicle router receives 3G broadband Internet, allowing access up to 150 feet away. $399 plus subscription
-- Seat covers: The covers are tailored for a perfect fit, protecting the upholstery, and are easily removable for washing. $159-$199
-- Slush mats: Thick, custom-fit mats have the 500 logo with deep grooves for snow, mud and water. $79
-- Chrome shift knob: No Mopar vehicle would be complete without a bit of chrome trim. $49
-- Chrome fuel door: This one-piece fuel door has the Fiat logo. $209
-- Door-sill guards: These are made of brushed stainless steel and include the 500 logo. $69
-- Chrome hood spear: A design cue from the original model, the spear is mounted on the center of the hood. $89
-- Front-end cover: The cover securely fits the Fiat 500 and protects it from bugs, dirt and debris. $149
-- Molded splash guards: These lower guards feature the Fiat logo. $22
By Jake Lingeman