Fiat UK launches design competition

Fiat Group Automobiles UK, has announced a nationwide design competition to find fun new ways to travel. The competition starts today.

The contest, called the ‘Smiles per Hour Design Competition', is a UK-wide search for budding inventors of tomorrow to create interesting and amusing ways to enjoy a journey. And there's a £50,000 top prize for the best submission.

Under the rules of the competition the invention has to be a ‘transporter' of some description - or a gadget or gismo that makes traveling more enjoyable. It can be based on traditional travel methods - a bike, trike, skates, a pogo stick, dinghy, or even moving stairs - but it must make traveling more fun.

"We want entries from inventors of all ages from all over the country," said Fiat Group Automobiles UK marketing director Elena Bernardelli. "We can't wait to see some great prototypes that go on to become marketable products in their own right."

To enter the competition, send your working drawings, with a brief development plan and short biography, to www.fiat.co.uk/smiles.

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