Ford S-Max Vignale concept unveiled

Remember the Ford Mondeo Vignale concept from Frankfurt? It's basically a posh Mondeo, but Ford would like us to think it's a bit more than that. Vignale is Ford's attempt at going upmarket – taking on German premium brands with 'Vignale lounges' in special dealerships and specially trained 'relationship managers'.

We've been to Milan to see the unveiling of the Vignale version of the S-Max people carrier concept. And Ford is still adamant that Vignale is more than just another trim level...

Please click on the picture above to find out more about the Ford S-Max concept

By Andrew Brady, contributor, MSN Cars