Ford enlists James Franco, Rob Riggle for pre-Super Bowl ad

The wizards of Dearborn have decided to forego purchasing time during the Super Bowl and instead are running a 90-second Ford Fusion Hybrid spot between the coin toss and the kickoff, according to our colleagues at Automotive News.

Polymath James Franco stars as Rob Riggle in the above teaser. There is a tiger. The real Riggle will show up during the ad itself. Franco-as-Riggle promises that we’ll see something that’s “never been done before in the history of commercials.”

We wait with bated breath, hoping perhaps for a holographic projections of the deceased Ronnie James Dio and Walter Payton to interact with both Riggle and FrancoRiggle. Could you pass the canap

By Davey G. Johnson