Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper

We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff.

That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

But it’s not just Active Park Assist Ford have on offer – although we all know someone you wouldn’t want to let out without it – its stuff like Lane-Keep system, Easy Access Door System, the kick to open tailgate on the new Kuga, Door Protector, SYNC, EcoBoost (especially the peachy new 3-pot engines) and much, much more.

It’s all part of what Ford see as fulfilling their promise to Go Further, and it’s hard to see a downside (apart for real petrolhead anoraks who would be happier if cars still had a starting handle) when Ford’s cars are still affordable but packed with new technology.

You’ve probably already seen video of a lot of Ford’s new technology here on Cars UK or on TV – like the diver flying through the open doors of a B-Max – but Ford have put together a set of videos and information on all their technology, which is worth a bit of time if you want to check out what it all does.

With all this on offer, Ford does deserve to be doing a lot better in Europe than it currently is.

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By Cars UK