GM moves Korean design studio to Seoul

General Motors is moving its Korean advanced design studio from Incheon to the trendy Gangnam district of Seoul.

The studio, one of 10 design studios worldwide for GM, employs 30 designers. It has prime responsibility for GM's small cars, such as the Chevrolet Aveo, Spark and Cruze.

"Our car designers get inspiration from life, and Gangnam is a place where people worship design, style and fashion," said Ed Welburn, GM's design chief.

By Izzi Bendall